The Benefits of an eCommerce Website and Why You Should Sell Online
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If you have been operating an off-line business operation for a while and have been thinking of ways in which to increase your sales or the footfall to your store, bring down your operating costs and up your profit margins, an eCommerce website may provide the answers to your questions.
The internet can be employed to provide you with a range of sales and marketing techniques and tools to take your business to the next level. It does not matter what the operation is or how big or small your business venture is currently, there is always room for expansion and eCommerce web developers are tasked with just that. Their brief is to build a website for you that will attract as many customers to your business via your website and allied social media platforms. Online shopping is on an upward trend and there are millions of potential customers scattered around the world searching for products and services that you could tap into.
Let’s look at some of the most compelling reasons for choosing to take your business online.
Lower Set Up and Running Costs
It may not come as a surprise that the cost of setting up an eCommerce website and maintaining it is lower than setting up a brick-and-mortar business. There are significant savings to be got from rent, air conditioning/heating, electricity and staff costs.
Your business can be operated by you from anywhere in the world, all you need is access to the internet, a phoneline and emails. Geo-specific restrictions are a thing of the past.
No Time Restrictions
With an online business, you are not restricted by the traditional opening and closing times. You are essentially open 24x7x365 days for customers to transact as and when they please.
One of the benefits of operating your business online is the level of measuring and tracking you can do using various tools including Google Analytics. A quick view of the metrics and statistics will tell you how well you are performing against the objectives you have set out for yourself. % of visitors converting to customers, average basket value, and time spent on the website browsing for products are some examples.
Once the website is up and running, you don’t have to spend too much time looking into the operations and running of the website. Unlike an offline business setup, the entire process of ordering and payments are taken care of by the online system and doesn’t require any real-time intervention from you. This frees up time for you to focus on ways to expand your customer reach and to the introduction of new products/services to your existing portfolio.
Range and Reach Enhancement
Because you can monitor and pinpoint what products sell to which profile of customers, you can quickly take measures to increase your reach to a wider audience through your website while improving your range and stock levels to cater to increased demand.